FTC issues order to preserve competition in digital advertising as Publicis acquires LiveRamp

What happened

The Federal Trade Commission issued an order addressing competition concerns in the markets for media agency services and audience data services. The order requires Publicis Groupe S.A. to take steps to preserve competition in the digital advertising ecosystem as part of its acquisition of LiveRamp.

Why it matters for trust and compliance

• Its status is in effect. It is in force now.
• The FTC order aims to maintain competition in digital advertising, impacting how audience data is used and shared.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Inventory where this data is shared or sold and whether opt-outs are honoured.
3. Inventory AI or automated decision systems in scope and their assessments.